Broadband Communities

Show Guide 2018

BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.

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Page 28 of 111

COX SIGNATURE COMMUNITIES PROVIDE Innovation and Customer-focused Solutions ADVERTISMENT ___ Vickie Rodgers Vice President, MDU Strategy and Sales for Cox Communications As part of the Residential Sales and Operations leadership team, Vickie is responsible for MDU Strategy and Sales driving revenue growth in our $2.1B MDU segment. This includes targeting revenue growth opportunities, leveraging industry best practices and, improving the overall customer experience. EXECUTIVE VIEWPOINT | Vickie Rodgers, Cox Communications Q. How are MDU Property Owners managing their businesses efficiently with Cox products/services? In 2017, Cox was trying to understand property owner needs. We found that the two most compelling needs were helping owners to drive both occupancy and rent. We conducted research at the resident level with 1,000 potential residents across the country to better understand how technology solutions factor into property choice decisions. Our intent was not to understand why residents would choose Cox services, but rather to determine what combinations of solutions would make them willing to spend more on rent and what properties they would choose as a result. The research findings have allowed us to determine the specific technology solutions at the property level that could garner a 5 percent to 8 percent uplift in rent, and also what causes a property to be selected as the property of choice against others in close proximity. Q.How do residents benefit from your latest offerings? Cox has a new program in place to quickly connect new residents with broadband connectivity immediately upon moving in to their new home. Common Area WiFi also provides residents with Internet service on any device at any time on the property. Q.What advice would you give owners on how to prioritize their technology needs in the current environment of robust rent growth? Or in markets where occupancy might be softening? According to the latest National Multifamily Housing Council research on top amenities, high speed broadband is the No. 1 amenity out of the top fifty that attract residents. To that end, Cox is continuing to rollout DOCSIS 3.1 technology. We now have gigabit speeds available to 40% of customers and almost 90% of our footprint will have access to Gigabit speeds by the end of the year. This is part of Cox's plan to invest $10 billion in infrastructure over the next five years to help create smarter properties and cities of the future. Q.How is innovation fostered within your firm? Cox looks at innovation from several perspectives. We have a separate product roadmap with our customers that is specific to the MDU segement and we typically have 3-5 innovation trials in different phases of progression at any given time. As a testament to the focus on innovation, Cox was one of the first ISPs to lauch gigabit speeds. Across the enterprise we continue to invest in new markets such as home healthcare, telecom infrastructure, and loT. We also partner closely with Techstars to foster new tech startup companies. WiFi also provides residents with Internet service on any device at any time on the property. Q. With the anticipated increase in renovation and construction activity in the next year, do you have any products geared towards streamlining this part of the multifamily business? One of the benefits of DOCSIS 3.1 technology is that it allows owners to offer 1 gigabit service to all residents without the more complex construction process associated with other infrastructure deployments. In addition, our Cox Signature 2 solutions not only allow 1 gigabit speeds, but also Common Area WiFi and broadband service in minutes to a property without tearing down walls to provide it. To modernize any property, we are trialing Quick Connect which enables movers to have a frictionless move experience. Quick Connect provides "always on" internet to new residents to remove a critical item from their "move to-do list." Along with the benefits of Cox Signature 2, Cox Homelife offers advanced security and automation to round out the amenities for the future- proofed property that will enable a frictionless move journey for new residents. experience complete home security and automation with Cox Homelife. WANT TO LEARN MORE? Email: Phone: 404.269.3113

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