Broadband Communities

JAN-FEB 2016

BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.

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26 | BROADBAND COMMUNITIES | | JANUARY/FEBRUARY 2016 Renters by Choice: Madison Providence, Collegeville, Pa. In this issue, BroadBand Communities showcases Madison Providence, a new, upscale apartment community in the Philadelphia suburbs. Residents of Madison Providence are renters by choice – they could easily aford to be homeowners – and renters with choice, who can choose between two outstanding broadband amenities. Thanks to Dean Holmes of Madison Apartment Group, Todd Stevenson of Telnet Consulting and Michael Slovin of XFINITY Communities for gathering the information for this profle. By Masha Zager / Broadband Communities M adison Apartment Group, headquartered in Philadelphia, owns and operates 14,000 apartment units in 13 eastern and midwestern states. Tough its core business is acquiring and rehabbing existing communities, it develops new communities as well. Experience with this large portfolio has given the company "a good perspective on what people want," says Dean Holmes, its chief operating ofcer – and one thing Madison renters want is broadband. "Te quality of Internet and cable is viewed as an extension of the amenities that we provide," Holmes explains. In its newest property under development, Madison Providence, broadband is especially important. Located in Collegeville, about 25 miles northwest of Philadelphia, the new community is close to several Fortune 500 ofces, and the developer hoped to attract employees of those companies as well as Philadelphia commuters. Te target renter is a high-income former homeowner who is downsizing and choosing to rent rather than buy. "Tese residents are renters by choice – they're not expecting to calibrate down their PROPERTY OF THE MONTH expectations for where they live, for the quality of fnishes, for the amenities, for anything," says Holmes. He continues, "In this rental market and this property, [residents'] expectation is that they'll have access to high-quality broadband. It's a nonstarter if it's not there – it makes the diference between people renting at the property or not. So we market the technology. We make known that it's available; we're proactive in making it part of the routine sales process. We show people the ftness center, the clubhouse, the package management system, the dog wash station and the broadband amenities." At Madison Providence, the developer actually installed not one but two high-quality networks: a Comcast

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