Broadband Communities

MAR-APR 2019

BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.

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INDUSTRY ANALYSIS 5 4 | B R O A D B A N D C O M M U N I T I E S | w w w. b r o a d b a n d c o m m u n i t i e s . c o m | M A R C H / A P R I L 2 0 1 9 Broadband at the Crossroads An industry veteran takes a holistic look at drivers of broadband subscriber growth and the impacts of new broadband technologies. I n September 2018, Broadband Forum named telecom industry veteran Geoff Burke as its chief marketing officer. Before coming to Broadband Forum, Burke served in senior leadership roles at equipment vendor Calix for 14 years, including most recently senior director for corporate marketing. Earlier, Burke was a marketing pioneer in the nascent IPTV market, led strategy consulting engagements at e McKenna Group and KPMG, and held management roles at Oracle Corporation. Broadband Communities recently caught up with Burke to talk about Broadband Forum's strategy regarding standards for fiber, 5G and open-source software. Following are highlights of that conversation. BROADBAND COMMUNITIES: ere are now more than 1 billion fixed broadband subscribers worldwide, according to Point Topic. What do you attribute that growth to? And how did it happen so quickly? GEOFF BURKE: e primary reason was the creation of a global market [for services and network equipment]. is was driven by foundational standards from Broadband Forum. First and foremost is the TR- 069 standard [for remote management of customer-premises equipment over IP networks], which defined how any subscriber and device connects to the broadband infrastructure. Complementary to TR-069 is the TR-101 standard, which defined the architecture model [an Ethernet- based architecture to support multiservice deployments] for the fundamental broadband infrastructure that most service providers around the world have implemented. A lot of our activities focus on two things: Helping the next billion end users get connected and elevating the broadband experience of the 1 billion who are already connected. We have initiatives around application layer testing and what we call Broadband Quality of Experience Delivered (QED), which is being driven by Vodafone Q&A with Geoff Burke, Chief Marketing Officer, Broadband Forum Geoff Burke, Broadband Forum

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