Broadband Communities

SEP 2018

BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.

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A U G U S T / S E P T E M B E R 2 0 1 8 | w w w. b r o a d b a n d c o m m u n i t i e s . c o m | B R O A D B A N D C O M M U N I T I E S | 6 1 to the user's home, even though the call may come from a remote location. is feature closes the loop on strong security from the moment of detection to the report of a threat. BENEFITS TO PROPERTY OWNERS AND MANAGERS In multifamily properties, residents and property managers are aligned in their desire for security and safety. e benefits of smart home security to end users are significant, and the majority of users, according to Nielsen, say the technology has increased their peace of mind while securing their possessions. Because of the strong benefits to consumers, smart security systems can be a way for a business to add value during development projects or technology initiatives. Here are four key business benefits: 1 Adding tech-forward technologies such as smart home security positions projects to be ahead of the curve as consumer demand continues to increase. 2 Smart home security can provide a competitive edge, potentially attracting more consumer interest than other real estate options that don't offer it. 3 Adding home security could increase business revenues, either through bundling monthly security fees or through increased rental rates. 4 Because security deters burglars (research conducted at the University of North Carolina shows that most burglars try to determine whether an alarm is present, and about half discontinue the attempt after finding one), taking steps to reduce break- ins can help protect the reputation of a commercial project, thereby protecting its market value. ese business incentives are not the only ways commercial projects benefit; there are operational benefits as well. Smart home security can reduce the operational tasks of property managers or administrators responsible for building security. When end users monitor their home security, they contribute to a building's overall safety. Furthermore, smart home security can reduce potential damages. For example, when an under-sink water sensor signals a water leak, a resident can take action on it immediately even if he or she is not at home. is reduces the potential damage that could occur if the leak weren't discovered for hours or days. PARTNERING FOR SMART SECURITY ISPs, developers and building managers don't need to reinvent the wheel when implementing smart security. Instead, they can partner with trusted security providers. For example, when one ISP was running a fiber line to a new multifamily housing project, it wanted to add home security to the selection of consumer services offered to residents. at's when it turned to Ooma Home, a trusted provider of customizable smart home security solutions. rough the partnership, residents were able to access home security packages as a part of their internet service. In another scenario, a commercial property owner partnered with Ooma Home to provide home security to all the building's tenants. e security service was bundled as part of the building association's service fees, streamlining the solution for tenants while adding value to the property. CUSTOMIZABLE SECURITY Adding home security systems at the scale of commercial projects can have an endless number of variables or special circumstances. at's why security solutions should be completely customizable to fit the needs of a project. At Ooma, reps coordinate with all parties involved to customize solutions that match security goals, desired customer offerings and price points. In particular, security solutions can allow end-user security to be coordinated directly with Ooma or consolidated into other property management fees or ISP service charges. v Mike Moran is a channel sales manager at Ooma, a provider of smart communications solutions, including VoIP telephone service and customizable security systems. Learn more at www. ooma.com/home-security. The Ooma Home family of sensors, with the Ooma Butterfleye camera

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