Broadband Communities

NOV-DEC 2015

BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.

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24 | BROADBAND COMMUNITIES | www.broadbandcommunities.com | NOVEMBER/DECEMBER 2015 ECONOMIC DEVELOPMENT Small Businesses And the Digital Divide The digital divide between larger and smaller businesses represents a lost opportunity for small businesses to become more competitive and to grow. It is also a lost opportunity for local economies to create wealth and jobs. By Michael Curri / Strategic Networks Group T hough the frst step in benefting from broadband is connecting to the Internet with a reliable, high-speed connection, the most crucial and sometimes elusive stage in broadband development is utilization. Tis means using the Internet in increasingly productive ways that bring concrete benefts, such as new revenues and cost savings to businesses and new jobs and improved quality of life for communities. Strategic Networks Group (SNG) diferentiates between adoption (registering or signing up for Internet service) and utilization (leveraging benefts in ongoing business operations from Internet applications). A consistent pattern has emerged from SNG's research across many states: Smaller businesses, no matter the industry sector, are less likely than larger businesses to truly comprehend how the Internet can beneft them. In fact, the smaller a business is, the less it capitalizes on the benefts E-SOLUTIONS CATEGORIES FOR BUSINESSES AND ORGANIZATIONS e-Commerce Related e-Process Related Selling goods or services Purchasing goods or services Delivering services and content Communicating and coordinating with clients Posting multimedia and interactive content Transferring electronic documents Providing customer service and support Training staf and developing skills Advertising and promoting Teleworking Social networking Accessing collaborative tools Maintaining organizational website Conducting banking and fnancial transactions Conducting research by staf Conducting government transactions Accessing government information Table 1: E-Solutions measured by SNG

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