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22 | BROADBAND COMMUNITIES | www.broadbandcommunities.com | JULY 2015 COMMUNITY BROADBAND Lexington Goes for a Gig Mayor Jim Gray's fber optic initiative puts Lexington, Ky., on a forward-looking path. By Masha Zager / Broadband Communities T he city of Lexington, Ky., is famous for its beautiful horse farms and historic bourbon distilleries but not for its broadband. Internet service there could fairly be described as mediocre – the Internet metrics company Ookla recently measured the average download speed in Lexington at 16.2 Mbps, well below the U.S. average of 37.1 Mbps. On the other hand, unlike some other cities that have launched FTTH initiatives, Lexington isn't precisely underserved. Tere is no groundswell of community outrage about broadband. But Jim Gray, the city's mayor, believes better broadband will give the city a better future, and he vowed to make Lexington a gigabit city. "Every city is in a competitive chase for talent and investment and jobs," he explains. "Tis is essential just to stay competitive." LEXINGTON'S ADVANTAGES Gray thinks Lexington ofers advantages for Internet service providers that the existing providers do not take account of. For one thing, the city is very dense – about 300,000 residents in 90 square miles – and it's growing denser. Land beyond the inner core is protected by zoning and by purchase of development rights to protect the horse farms. Tus, infrastructure within the urban service boundary will become increasingly valuable as the population rises. Another asset is the presence of a major research university, the University of Kentucky. Te university brings with it a knowledge economy built around research and development; a highly educated, afuent population; and a vibrant cultural scene. Te businesses and households associated with the university are all desirable customers for providers of advanced Internet services. Already, Lexington has the highest concentration of e-book readers in the country, according to Te Atlantic, and is the top city in the United States for using the Roku online streaming receiver, according to Roku. As Gray says, "Lexington is a university city, with a highly educated workforce that can leverage greater bandwidth Community Toolkit Program & Economic Development Conference Series C i T l k i P Find out more about the Lexington story at the BroadBand Communities Economic Development Conference in September. C o n f e r e n c e S e r i e s Lexington ofers advantages for broadband providers, including high density, a major research university and access to a middle-mile network.