BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.
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14 | BROADBAND COMMUNITIES | www.broadbandcommunities.com | JULY 2015 PROPERTY OF THE MONTH $25 Gigabit Wows Residents: Park Square at Seven Oaks, Bakersfeld, Calif. This month, BroadBand Communities showcases Park Square at Seven Oaks, an upscale apartment community whose developer built its own fber-to-the-unit network. Now every resident receives gigabit Internet service for an unbeatable price – an attractive amenity for high-tech professionals in the Bakersfeld area. Thanks to Andrew Fuller, president of Fuller Apartment Homes and principal at Presidio Capital Partners, and Sharon Johnston, TE Connectivity account manager and sales engineer, for gathering the information for this profle. By Masha Zager / Broadband Communities B akersfeld, Calif., halfway between Los Angeles and Fresno, is home to many successful business professionals, from high-tech hipsters to oil executives. Telecommuting is popular there, not least because it reduces the need for high-priced ofce space. For telecommuters, the basic prerequisites are a strong cell phone signal and a broadband connection – preferably a gigabit. Park Square at Seven Oaks in Bakersfeld was designed with precisely this demographic in mind. Andrew Fuller, president of Fuller Apartment Homes, knew he needed a frst- class technology amenity to appeal to his target audience. In the past, Fuller had done many bulk service deals with cable companies, obtaining bandwidth at one-third the street price and using cheap and plentiful Internet access as a marketing tool. By the time Park Square was being designed, bulk wasn't such a good deal anymore. "It would have cost 80 percent of market price, and people resent having to buy that," he says. Instead, he decided to bring fber to the property, build a traditional Ethernet LAN and provide Internet services directly – an approach he had used once before at the Roundhouse Place Apartments in San Luis Obispo. Tere was only one problem: Park Square is a 14-acre site, and cable lengths would far exceed the limits of Ethernet over copper. "So I contacted Sharon Johnston, our TE Connectivity rep," Fuller says. "I called her with some basic cabling questions, and she said, 'Tis is really interesting – I'm going to propose something totally diferent.'" TE's proposed solution was a passive optical LAN, an increasingly popular solution for MDU and enterprise customers that need to distribute fber to multiple users. Installing the LAN cost the developer considerably less than it would have