BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.
Issue link: http://bbcmag.epubxp.com/i/530181
62 | BROADBAND COMMUNITIES | www.broadbandcommunities.com | MAY/JUNE 2015 SUMMIT COVERAGE Latest MDU Survey: It's Over the Top! Let the free-for-all begin. BroadBand Communities ' latest survey of MDU owners and managers, conducted by Michael Render of RVA LLC, shows that owners still leave money on the table by undervaluing residents' broadband needs. By Steven S. Ross / Broadband Communities B roadband Communities ' latest survey of personnel at organizations that own or manage multiple-dwelling- unit buildings (MDUs) shows a continuing disconnect: Tenants and condominium owners want better broadband, but owners are unwilling to provide the very best – fber to the home. Only one of four new MDUs includes FTTH, despite owners' and managers' reporting that broadband services now top the list of amenities desired by prospective tenants and unit owners. Owners and managers see increasing use of over-the-top (OTT or "cord-cutting") as a signifcant trend – and they perceive bulk Internet to be at least as important as bulk TV. Although FTTH is now available to more than 20 percent of the U.S. population, only 39 percent of MDU owners and managers and 27 percent of residents are aware of the term "fber to the home" or FTTH. In general, however, perceptions of MDU owners and managers toward broadband-related issues, and particularly ultra-broadband issues, continue to lag the perceptions and needs of their own residents. • Owners and managers are undereducated about needs for mobile access within buildings. • Owners and managers responsible for large, upscale buildings or employed by large, active property developers are more attuned to residents' desires and their demand for more broadband. • Marketing professionals, developers building new MDUs and owners of large, high-end MDUs are more likely than others to be aware of fber to the home. Michael Render, president of market research frm RVA LLC, conducted a survey of 300 MDU owners and managers for broadband Communities in March 2015 and presented the results at the Summit in April 2015. In some cases, he compared the responses to his spring 2014 survey of MDU residents. Te new survey comes at a turning point in FTTH deployment. Until now, telephone companies have deployed almost all residential FTTH. Cable companies have been active in deploying fber to business customers but only rarely deployed residential FTTH. Now, telcos Although FTTH is now available to 20 percent of the U.S. population, only 39 percent of MDU owners and managers were aware of it.