Broadband Communities

JAN-FEB 2015

BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.

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44 | BROADBAND COMMUNITIES | www.broadbandcommunities.com | JANUARY/FEBRUARY 2015 INDUSTRY ANALYSIS 2015: A Good Year For Fiber to the Home Industry experts forecast an uptick in FTTH deployments for the coming year – and much more. By Masha Zager / Broadband Communities W hat's ahead for fber to the home in 2015? BroadBand Communities asked seven experts to share their thoughts about what the coming year has in store. Despite their difering vantage points and varied expertise, there was a high degree of consensus in their views. 1 Fiber-to-the home deployments will increase in 2015. "FTTH deployments will be strong in 2015 – second only to 2008 in terms of added FTTH homes marketed in the United States," says Michael Render, president of market research frm RVA LLC. Render has tracked the growth of fber to the home in North America since 2003 and keeps tabs on all types of deployers. He points out, for historical context, that the frst FTTH deployment peak occurred in 2008. (Nearly 4.4 million new FTTH homes were marketed in the year ending September 2008, according to Render's surveys.) With the onset of the recession, deployments began to decline and did not accelerate again until 2012. As 2015 begins, Render says, activity is increasing across the board. Large and small telcos, competitive providers such as Google (and several new entrants – stay tuned!), cable MSOs, municipalities and rural electric co-ops are all ramping up their fber plans. Render says competitive pressures are fueling this activity. In some cities, providers are vying to become the frst to ofer true FTTH. Consumers are clamoring for FTTH. "Gigabit" has become a marketing buzzword. In addition, new home construction is gathering steam, and many new developments will be primarily fber fed. What's driving that competitive pressure? Render's surveys confrm that consumers are willing to pay a premium for fber-connected housing both because FTTH allows them to work from home and because "the in-home lifestyle is truly being transformed into an online-dominated experience." 2 Cable companies and other new types of companies will deploy FTTH. Find out more about the future of fber to the home at the BroadBand Communities summit in Austin, April 14–16.

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