BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.
Issue link: http://bbcmag.epubxp.com/i/374665
AUGUST/SEPTEMBER 2014 | www.broadbandcommunities.com | BROADBAND COMMUNITIES | 49 formed households that are fnancially strapped, seniors, and millennials," are overrepresented in MDUs, he said the proft potential is still large. Te trick to marketing in MDUs, Weston said, is to help the traditional MDU gatekeepers – property managers and owners – fulfll their mission of having more renters and fewer complaints. He said that cooperative marketing agreements and access for service provider marketing eforts are "worth considering and paying for, but don't just stop there. Why not ongoing engagement, such as a rewards program for leasing agents?" Because MDU properties even in the same ZIP code are often vastly diferent, Weston said, credit and deposit policies must be fexible as well. Google has its fberhoods. GVTC has an algorithm. George O'Neal, VP for network services at telephone cooperative GVTC, described his company's methodology for prioritizing areas that will get fber frst in a way that is defensible to regulators and to the public (see box on next page). Te company already has a substantial investment in fber to the home in its footprint, which extends into rural areas north of San Antonio. James Feger, senior VP for network strategy and deployment at CenturyLink, made a strong case for building fber to the home even in his company's sparsely populated footprint. His reason: Bandwidth needs are just too great for copper. Te company's strategy assumes that • By 2020, 50 percent of mobile Internet access will go through residential Wi-Fi and thus place demands on the fxed wireline network. • Software-defned networking (SDN) will not stop at layer 3 in the network stack (the computers that control routers). It will start to appear in layer 2 (switches) in the next few years and even in layer 1 (the physical layer) in the next three years or so. "One of the early trials we did was a dense-wave- division multiplexing long-haul system, and that is layer 1," Feger noted. However, the replacement cycle for routers and switches is faster than the replacement cycle for optical components, so SDN is implemented there frst. • Te virtual set-top box is the future for all network operators. "Click- download-install is a powerful thing, and the on-demand folks like Netfix are already doing it," Feger pointed out. • Security is an issue, and it can be solved. However, gigabit service to the home does vastly increase the potency of denial-of-service attacks in which "bad guys" marshal computers they have gotten control of to attack websites at will. One issue on the table now: Wi-Fi security schemes are poor, but at least a single gateway, even in a residence, can be set up to support multiple, separate networks. • 4K ultra-high-defnition TV "crushes bandwidth, demanding streams of 12 to 30 Mbps," he said. "Sports is defnitely a big driver for 4K." INSIDE PLANT Suppliers of fber, connectors and electronics showed themselves ever more mindful of the demands that wireless communications are putting on fxed networks. At home, cellphones and tablets want to use Wi-Fi. Corning Optical Communications continues to refne its distributed antenna system oferings for MDUs and businesses with new, smaller, rack-mounted electronics and easier-to- deploy antennas. Tese allow owners of residential and commercial buildings to satisfy occupants' desire for better The trick to marketing fber services in multifamily housing is to help property managers and owners fulfll their mission of having more renters and fewer complaints. Verizon's customer trouble rate for all of New York state was eight times higher than for newly installed fber in lower Manhattan for the frst fve months of 2014, despite the fact that crowded Manhattan is a more challenging environment for maintaining lines. The state totals include both copper and fber. 0 0.5 1 1.5 2 2.5 Jan Feb Mar Apr May Verizon Monthly Trouble Report Rate Per 100 Customer Lines Fiber, Broad St. CO New York State