Broadband Communities

AUG-SEP 2014

BROADBAND COMMUNITIES is the leading source of information on digital and broadband technologies for buildings and communities. Our editorial aims to accelerate the deployment of Fiber-To-The-Home and Fiber-To-The-Premises.

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AUGUST/SEPTEMBER 2014 | www.broadbandcommunities.com | BROADBAND COMMUNITIES | 47 businesses – out of a total of about 1,600 – returned surveys over the course of a month. Although the number of returned surveys was impressive, the data helped seal the deal. According to Wyatt, about 50 percent of respondents said they were willing to consider a new telecom provider. Tey were very interested in fast Internet, and they were willing to buy bundled services. CLOSING THE DEAL Pinpoint said that if 500 customers in Gothenburg signed up for service and put down $10, it would build a fber network there. It also ofered each presubscriber a 30 percent discount for the frst year of service and waived the $300 installation fee. To emphasize that it was building a hometown network, Pinpoint even branded the service as gfber. "Tat makes us feel it's our community telecom provider," says Wyatt. "It really worked." Pinpoint also agreed to open a local ofce for customer service and technical support, which residents greatly appreciated. About 275 people attended a community "We Need to Get Up to Speed" event; by the end of the week, 500 had signed up for service. "It was such a positive experience for our community," Wyatt says, "and I don't think we would have had that if we hadn't spent the time educating people and helping them understand why it was important. One of our senior citizens told me, 'Tis might not really afect my husband and me, but we understand that it's good for the community, so we're going to sign up.'" Karn adds, "In 25 years, I've never been involved in a community that showed the excitement and support that Gothenburg has." Pinpoint is now building an active Ethernet network to connect more than 1,400 homes and 150 businesses in Gothenburg with direct fber connections. It hopes to have the underground work completed before the ground freezes and to have the frst customers turned up in November. Gfber will ofer speeds up to 1 Gbps, along with full HD video and home phone services. Te distributor KGP Logistics is doing most of planning and logistics for the build and will supply most of the equipment. Tose who haven't signed up for service will beneft, too, because the incumbent cable provider decided to double its advertised speeds. "Now we're on a path for success," Wyatt says. "It's a game-changer. When we try to recruit individuals and businesses to come here, we can say we're a gigabit community. Tat's a big deal." v Masha Zager is the editor of BroadBand Communities. You can reach her at masha@bbcmag.com.

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